Technology is no longer just a tool; it’s the motor behind the redefinition of how we design, operate and sell. Just a few years ago, AI in resorts might have seemed like science fiction, but today every team is considering how new tools for management, data analysis, processing and natural language emulation can benefit the sector. In residential resorts, artificial intelligence (AI) has becomes a strategic lever for perfecting the residential experience, optimising operational management, and designing products that better meet the expectations of the new international buyer.
According to analysis by JLL, AI is generating new demands in real estate in five key areas that particularly affect commercial and industrial segments:
Technology for Improving the Residential Experience
Smart buildings represent the first area where AI is making a significant impact. JLL notes that combining sensors, data and algorithms allows for the optimisation of a building’s operational efficiency, including climate control, predictive maintenance and consumption management. This represents a new standard for the discerning resident.
AI-Driven Personalisation and Design
One of the key capabilities of AI is its ability to analyse usage patterns and preferences, allowing for the tailoring of space and service design. JLL describes how AI can integrate cognitive and physical data to anticipate residents’ needs and create personalised environments.
New Demand, New Products and New Locations
JLL also highlights that AI is generating demand for new types of properties and locations. AI can identify emerging destinations, optimise the locations of residences, and adapt to the desires of new buyers.
Revenue Management and Asset Optimisation
Another important point JLL emphasises is AI’s ability to unlock new revenue models. Advanced analytics can predict demand, optimise pricing, plan for occupancy flows, and adapt offers to user behaviour.
Regulatory Adaptation
While the potential is considerable, integrating AI also involves operational, regulatory and trust challenges. JLL stresses that success depends not on technology alone but on the combination of data, human expertise and robust governance.
For a developer and manager of luxury residential resorts such as Arum Group, these insights from JLL open the door to thinking about technology beyond routine office processes, using AI as a tool to raise operational and design standards.
Incorporating AI from the earliest stages of urban and architectural design could encourage the development of intelligent operational systems, personalised residences, predictive maintenance, and energy optimisation. These factors are essential for attracting the international buyer that defines modern luxury not only in terms of space and location but also by offers of experience, efficiency and a global community.
The answer to the initial question is clear. AI can support the residential resort sector and is already doing so. It is not only transforming infrastructure and operations but also redefining the nature of high-end housing. The integration of AI in resorts will allow for the development of assets that are continuously optimised, and we have only to see if the sector is prepared for this shift.
