Resort management professionals

From real estate investment experts to urban and masterplanners, Arum's resort management specialists are equipped with the knowledge to develop successful leisure and luxury resorts.

Arum Group meeting room, Barcelona
  • Jordi Robinat, President and Expert in Real Estate Investment, Arum Group

    Jordi Robinat

    President and Expert in Real Estate Investment

    Jordi Robinat is the founder & president of the Arum Group, the corporate successor of Medresorts and MedGroup, the leading real estate and leisure company in Spain. Since the establishment of Medresorts in 1993, Jordi has become one of the most experienced professionals in the creation of planned communities and second residences, having constructed and managed more than 5,000 homes and 17 hotels in Spain. He also founded and currently heads Grupo Barcelona, which develops housing for the growing middle class in South America.

    Prior to creating his own companies, Jordi worked as CEO for three years for H.H. the Aga Khan’s company GIGA Hotels, developing the company’s business in Spain, and as CEO for Meridiana, a Spanish aviation company.

    Before entering the tourism and real estate sector, he was CEO and led the restructuring of the Enrique Masó Group, a tech conglomerate with real estate interests including the Ritz and Palace hotels in Madrid.

    In 2002, Jordi founded the Alda Foundation, a charitable organization whose aim is to improve children’s education in Paraguay, South America.

    Jordi has an MBA from ESADE with a specialization in International Finance, as well as degrees from the Executive Program and Financial Management Program from Stanford Business School.

  • Ricard Penades, Expert in Leisure Resort Management, Arum Group

    Ricard Penades Castells

    Expert in General Management of Tourism Resorts

    Ricard is responsible for operations management of all Arum’s projects. He defines the objectives and plans the strategies for each of the business areas of the resorts (accommodations, sport and real estate) and assures their proper execution in line with those established objectives.

    Before joining Arum, Ricard was Managing Director for 15 years at Alimentos Naturales, a leading company in the FMCG food sector in both Spain and Europe. Alimentos Naturales was born of the fusion of 5 local companies that were completely restructured to create an entity capable of meeting the market, product and capacity objectives that had been established.

    Ricard holds a Bachelor of Business Science and an MBA from ESADE, as well as a PDG from IESE.

  • Jesus Abellan expert in asset management

    Jesús Abellán

    CEO and Expert in Asset Management

    Jesús Abellán holds a degree in Business Administration and an MBA from ESADE (Barcelona). He also completed the Financial and Management Program at Stanford University (California).

    He began his career at Banc de Sabadell, holding various positions related to financial markets and investment funds, ultimately taking a post, four years into his career with the Group, on the treasury desk at Sabadell Multibanca. Subsequently he spent five years as Financial Director at Cilsa (the logistics management company for the Port of Barcelona) before becoming Head of Corporate Finance at MedGroup, a real estate investment and management company backed by George Soros’s real estate investment fund. He spent 12 years at MedGroup in different roles, ultimately becoming Managing Director.

    In 2010 he founded his own company, Impulse Asset BCN, SL, specialized in asset management for real estate owned by Spanish investors internationally and by international investors in Spain. Some of the company’s high profile projects include the rehabilitation, management and sale of various residential, industrial and commercial buildings in Paris, Brussels, Berlin, Leipzig, Wuppertal, Bratislava, Warsaw, Krakow and Poznan, as well as several Spanish cities.

    His extensive knowledge of the real estate sector has made him an expert in strategic planning for real estate companies. He has helped to design and carry out complex transactions relating to joint ventures, corporate finance and company financing and restructuring. He has also been involved in the purchase and sale of assets and companies, and in IPOs.

  • Francesc Pujol Real Estate Director

    Francesc Pujol

    Expert in the Management of Real Estate Projects

    Francesc Pujol has a degree in Civil Engineering from the Polytechnic University of Catalonia and is graduated from the General Management Programme at IESE. He was also a lecturer for many years in Project and Construction Management at the Polytechnic University of Catalonia (Barcelona).

    He began his career as a Project Manager at Trasca, a construction company specialized in civil engineering. He then spent six years as Infrastructure Director at Cilsa, which manages logistics at the Port of Barcelona, before becoming Project Manager at Vila-Sabarich, a project management company focused on non-residential buildings. After two years in that role, he went on to spend five years as Construction Manager at MedGroup, a real estate investment and management company backed by George Soros’ real estate investment fund. He then joined Residencial Urbemar, a developer of multi-family residential properties, where he spent six years as Technical Director.

    In 2011 he cofounded the company Impulse Asset BCN, SL, specialized in asset management for Spanish investors outside of Spain and international investors in Spain. In particular the work was focused on the renovation, management and sale of various residential, industrial and commercial buildings in Paris, Brussels, Berlin, Leipzig, Wuppertal, Bratislava, Warsaw, Kraków, and Poznan, as well as other Spanish cities.

    Throughout his career he has focused on the technical aspects and strategic management of real estate developments, overseeing the development of infrastructure (primarily for housing estates) as well as industrial warehouses and commercial buildings. He has also supervised urban planning processes and the design and construction of real estate developments including both second-home resorts and urban primary-residence developments.

  • Xavier Quiles, Expert in Financial Management of Real Estate Development and Resorts, Arum Group

    Xavier Quiles

    Expert in Financial Management of Real Estate Developments and Resorts

    Xavier joined Arum in October 2010 and has since participated in the financial management of various Arum resorts and vacation complexes including La Manga Club, Club Bonmont (Montroig del Camp), Eldorado (Cambrils), Macenas (Mojacar) and Abama (Tenerife). He is responsible for overseeing the departments of finance, auditing, management and accounting, as well as IT. Since joining Arum he has restructured and refinanced a financing pool of 700 million €.

    Prior to joining Arum, Xavier worked in finance in a number of different industries, giving him the opportunity to employ various management styles and develop financial tools for different sectors. For 7 years he served as Financial Director of the Catalan real estate development group Toplar, carrying out real estate projects for this group composed of more than 14 companies, many of which include financial entity stakeholders. Before that Xavier was Director of Managing and Auditing for 4 years at the multinational Computer Associates, one of the largest worldwide providers of IT management software, and prior to that spent 9 years as Controller at Federal Mogul, an auto industry multinational.

    Xavier holds a bachelor’s degree in Economic and Business Science and a Master of Business Fiscal and Finance Administration from the University of Barcelona, as well as a PDD from IESE (University of Navarra).

  • Elodie Casola, Expert in Real Estate Marketing, Arum Group

    Elodie Casola

    Expert in Real Estate Marketing

    Elodie Casola joined Arum as Director of Marketing and Communications in 2013. She is responsible for real estate marketing for all the Group’s real estate projects, including La Manga Club, Abama Resort & Luxury Properties and Eldorado Playa. She has been personally involved in organizing the international PR network for the group’s projects (UK, Germany, France, Scandinavia, Russia), particularly for Abama and La Manga Club; selecting and directing marketing companies in the development of campaigns and brand strategy; overseeing online and digital strategy (websites, SEO, SEM, social media, etc.); and organizing on- and off-site events for owners, agents, media and clients.

    Previously, Elodie was Director of Marketing and Development at Tourism & Leisure, leading commercial, development and marketing activities for projects involving developers, hotel operators and investors. Some of her key projects included closing the sale of the Hesperia Troya Hotel in the Canary Islands with Alexandre Hotels; negotiation with Melià for the management of a 700 keys resort in Saidia (Morocco); negotiation with Radisson Blue for the management of an iconic MICE hotel in Ouagadougou, Burkina Faso; search for and negotiation with investors for a Hesperia hotel portfolio (10 hotels); a hotel operator search for two new hotels in Barcelona; closing a management agreement with Banyan Tree for a new Angsana Marina Village development in Samana, the Dominican Republic; and the sale of 150,000 m2 of mixed-use land in Spain.

    Prior to Tourism & Leisure, Elodie held the position of Director of the NY office of the Consortium of Catalonia for 6 years, marketing and introducing Spanish companies on the East Coast of the US.

    Elodie was co-chair of the European Resort Development Council for 4 years and is still actively involved.

    She holds a degree in Law from the University of Barcelona and has degrees in Marketing and International Trade from New York University and McGill University (Montreal).

  • Marina Buxó, Expert in Real Estate Transactions and Real Estate Law, Arum Group

    Marina Buxó

    Expert in Real Estate Transactions and Real Estate Law

    Marina is a specialist in mercantile and real estate transactions, with broad experience in commercial, contractual, civil, real estate and intellectual property law. She specializes in corporate structures and in the purchase and sales of real estate and tourism projects, as well as in legal assessment regarding development and management of complexes and real estate holdings of all types.

    She joined the legal department of Arum in 2004 and has been involved in purchases, sales and the development of the real estate holdings of the Group, as well as residential, tourism and hotel projects, and in negotiation of all related project contracts.

    Prior to joining Arum, Marina worked for the international KPMG Law firm. Her clients were national and international developers, real estate companies, and enterprises in the construction industry.

    Marina holds bachelor and master degrees in Business Law from ESADE (Barcelona, Spain) and is a member of the Barcelona Bar Association.